During the interviews, several questions were asked regarding reasons for creating a website, its current use, likes, dislikes, and more. This table below summarizes important points that were brought up during each interview, and adds specific notes that will be helpful in future analysis.
| Business Name | Business Stage | Reasons for a Website | Likes | Dislikes | Personal Notes |
|---|---|---|---|---|---|
| Gitane Style | Awareness/Interest | To put information on the internet | None | User interface and lack of e-commerce | The website adequately displays all the necessary information but does little to draw attention to their products |
| Cafe Douce France | Interest/Desire | Advertising purposes | The plethora of photos | Outdated and lack of e-commerce | The website may help gain customers through the photos, but does little in engagement and promoting action |
| Rick's Ice Cream | Action | Sales and brand awareness | Serves its purpose well | The lack of customization available | The site is easy to navigate and there are several advanced features which encourages sales |
| Silicon Valley Fine Wine & Spirits | Action | Sales and brand awareness | Reach a larger audience | Need updates and additional product information | The site has a clean design and there is a lot of information and images that promote users to take the next step and buy |
| Footwear etc | Loyalty | N/A | Offers a convenient way to buy | Not the best interface | The site does a great job promoting sales through the many features, but could use more help generating interest with better design |
| Blue Mercury | Loyalty | N/A | Ability to check store availability | None | The website is very comprehensive and updated often making it very effective, and it is clear to see that very much effort was put into it |