Websites in Businesses

Introduction Interviews Findings Analysis Implications References

Project Components

1. Introduction

Introduces the project and summarizes the past articles and studies about the topic

4. Analysis

Draws conclusions based on the interview data and the steps of the marketing funnel

2. Interviews

Summarizes the research methods used to gather more information about websites

5. Implications

What the project results mean in a broader framework & potential next steps for it

3. Findings

Detailed information about interview results and a summary of interview content

6. References

List of the studies and articles used in the literary review & analysis part of the paper

Further Exploration

Complete Research Paper

The complete research paper from secondary research, to data collection, to project conclusions

Showcase Presentation Slides

Briefly overviews the steps and results mentioned in the website and research paper

Acknowledgements

This project was done through:

AAR CCE

Special thanks to:

  • Rachael Kaci, for all her support throughout this journey and for fielding all my questions
  • Alan Eng, for all his advice on the marketing funnel and for shaping the focus of my paper
  • Kathryn Shugart, for her enthusiasm and thoughtful feedback during the stages of the project

Made by Hannah Zhang

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